Sky Sports has lost the rights to the 2017 US PGA Championship at Quial Hollow, according to the Guardian, potentially leaving UK viewers with limited coverage of the fourth major of the year.
Sky Sports’ decade-long deal with the PGA of America, the organisers of the event, has not been renewed, with the news coming days after the broadcaster launched its new dedicated golf channel.
While details are hazy, the PGA of America says it is pursuing a new media model.
It is thought there will be some kind of live broadcast, through a different provider.
“We had a good partnership with Sky but the 2017 US PGA Championship will not be on Sky,” said the PGA of America’s chief commercial officer, Jeff Price. “It was a multi-year deal that was up. Ultimately one of the key things for us is scale of distribution and obviously with all the new platforms that consumers are engaging with, we want to make sure we reach all of them.”
“Broad distribution, multi-platform distribution is the key objective for us. I’m not in a position yet to share all the details but we want the ability to engage golf fans of all ages across all platforms.
“We want the broadest distribution we can possibly have and are very excited about the plan we have in place.”
Sky is the “home of golf” on UK television, showing the PGA and European Tour, as well as previously holding the rights to all four majors.
Last year – for the first time – Sky broadcast the Open, taking duties from the BBC.